Your Ideal Buyer’s Favorite Business Broker
If you want to sell anything, you’ve got to see the world from your buyer’s perspective. Understanding exactly what they stand to gain and what’s important to them helps you sell your business more quickly, for a higher price and with a better rate of success.
Unfortunately, most business brokers have never been in the position of buying a company themselves.
That’s a part of what makes TruView different. Our founder Jason Ward has inquired about hundreds of businesses for sale (with the intention of buying, of course) – so he has seen the good, the bad, and the downright ugly side of this industry from your buyer’s perspective.
Confidentiality When It Matters Most
An astonishing number of otherwise-competent business brokers routinely send confidential information about businesses without vetting buyers or even talking to them on the phone. On numerous occasions, Jason has received the seller’s tax returns without their Social Security numbers redacted – over unsecured email.
Besides the obvious privacy issues, confidentiality is so important because most people fear change.
Even if your business is profitable and successful (as most businesses for sale are) it doesn’t change the fact: employees, customers, and vendors will assume the business is failing or going out of business. As a result, they may leave, cancel credit terms, or find another business to patronize – killing your chances of a seamless exit.
Believe it or not, an alarmingly large percentage of business brokers are not even educated about the basics of business.
As a Certified Public Accountant, our founder is an expert at analyzing financial statements, identifying profit leaks and opportunities for improvement, and valuing businesses. He is also required to follow a rigorous Code of Professional Conduct which requires integrity, objectivity, due care, and competence, while maintaining client confidentiality.
A Business Brokerage With A Mission And Purpose
Your Business Is More than Its P&L Statement. After all, you’ve put your heart and soul into your business. No matter what your reason for selling – whether it’s to cash out and do something new, enter into retirement, or health concerns; it’s bound to be a time filled with mixed emotions.
While maximizing cash flow is certainly a primary goal in every transaction, at TruView we embrace a 360° strategy that is not all about accepting the first full-price offer.
TruView’s unique partnership with business owners allows us to market and promote your business to attract maximum value, while aligning buyers with your philosophical values for long-term success.
Ultimately we want everyone to win– including you, your employees, and even your customers. If you want the same thing, then TruView is the right business brokerage for you!
TruView Core Values
Confidentiality
In this largely-unregulated industry, confidentiality is king! That’s why it is our number one priority.
Besides being the right thing to do, maintaining strict confidentiality standards positions your business as highly desirable for buyers – it says, “this business does not send sensitive information to every looky-loo in the market, we only want serious inquiries from qualified buyers who play by our rules.”
Capability
This industry is like the Wild West – every cowboy with a six-shooter can be a bandit or a sheriff. We certainly aren’t the oldest or largest business brokerage firm doing business in Houston, Texas, but we strive to be the most capable.
Our ability to merge extensive first-hand experience with the ideas of talented professionals, along with technology and training for our staff ensures accountability and competence at every level. Our aim? To sell privately held businesses for maximum value, without sacrificing confidentiality.
Creativity
Selling businesses takes creativity and gumption. The way we list and market your business is simply different than any other. Additionally, we utilize innovative technology to ensure your objectives are met.
Here’s What You Get With TruView:
Custom strategy for success.
Each business we sell has a unique team of top-notch talent working to maximize your profit based on a thorough analysisof financial, marketing, legal, and banking needs.
Rapid success marketing plan.
We can achieve speed and traction marketing your business in a unique way to millions of buyers.
6,600 Referral partners.
TruView utilizes co-brokering to sell even faster.
Strict confidentiality.
No one will hear a peep until the deal is done.-The latest technology. Security, virtual data rooms, online NDA’s, and video/digital website marketing.
Trained, certified business advisor.
With membership in multiple associations such as IBBA, TABB, and ABBA.-Integrity the TruView way. No sugarcoating facts, always honest advice, realistic goals.
Integrity the TruView Way.
No sugarcoating facts, always honest advice, realistic goals.
Meet Our Business Advisors
View AllTRUVIEW BUSINESS ADVISORS has extensive experience across all industries. We bring each client a combination of deep industry knowledge and expert perspectives from other industries on the challenge at stake, to offer our clients fresh perspectives and breakthrough business insights.
